Tired of using the same old strategies for promoting your library’s services and programs, and getting the same, or diminishing, results? We will discuss ways you can “level up” your library’s marketing and communications efforts by identifying your key audiences, conducting an audit of your communications channels, developing an editorial calendar for your library, and seeking out partners to amplify your efforts.

Speaker:

Cordelia Anderson, Cordelia Anderson Consulting

Cordelia Anderson is the author of the new book, Library Marketing and Communications: Strategies to Increase Relevance and Results, from ALA Editions. She is a seasoned marketing and communications executive with 20+ years of experience. She is based in Charlotte, NC but has clients around the US and is nationally recognized for her innovative, strategic and results-driven marketing and communications programs. Clients have included public and academic libraries, library associations, local government agencies and nonprofits. Cordelia is Accredited in Public Relations from the Public Relations Society of America, which indicates advanced mastery of the knowledge, skills and abilities to practice public relations. She uses this approach to help her clients solve complex marketing and communications challenges so that they can tell their stories and reach their goals.